Gary J. Schneidman
139 S. Broadway, Suite 10
Nyack, New York 10960
mail@garyschneidman.com
Cell (201) 362-7884
Summary
Highly motivated and versatile PPC
Manager with the hands on business sense of a seasoned Entrepreneur, the interpersonal
skills of a successful Sales Professional, and the disciplined analytical
skills of a Spacecraft Engineer.
- PPC
Manager: Proven ability to create campaigns
with the highest possible Click through Rates, Conversion Rates, and Return on
Ad Spend.
- Entrepreneur: 14+ years as an Entrepreneur with experience in
developing profitable business models, product development, venture capital funding,
contract negotiation; and all aspects of business formation, operation, and
sale.
- Sales
Professional: 5+ years as a Private Air
Charter Sales Representative selling Charter to top level executives and high
net worth individuals, producing annual sales of more than $2 Million.
- Spacecraft
Engineer: 9+ years as a Spacecraft Electronics
Engineer working in both the design and production environments.
Expertise
PPC Platforms: Google
AdWords, Yahoo Search Marketing, Microsoft adCenter
Affiliate Marketing: Amazon Associates,
Link Share, Commission Junction, Associate-O-Matic
Website Development: HTML, CSS
Content Management Systems: Drupal,
Joomla, Mambo
Office Applications: Word, Excel,
PowerPoint, Access
Professional Experience
GJS Technologies, Nyack, New York, January 2002 to Present
Entrepreneur, Consultant
Recent Projects:
- JustNetbooks.com
(www.JustNetbooks.com)
- Recognized the potential of an emerging class of notebook computers
(Netbooks). Designed and built JustNetbooks.com, an e-commerce website focused exclusively on selling Netbook
computers and accessories. The site was built using the Associate-O-Matic e-commerce platform with an integrated
opt-in mailing list for availability alerts that was developed using Dada Mail. This is an affiliate site whereby
Amazon.com processes and ships orders generated by the site. Site traffic is generated using paid search advertising
on Google, Yahoo, and MSN. Analytics is tracked using Google Analytics. Currently experiencing click through rates
of 2%, Conversion Rates of 20%, and generating sales in excess of $95,000 per month.
- Aegis Private Jet Charter, LLC
(www.AegisPrivateJetCharter.com)
- Conceived Aegis as a test bed to evaluate paid
search marketing as a lead generation tool for Private Air Charter. Responsible for all aspects of website
development and paid search campaign implementation using Google, Yahoo, MSN, Business.com, and 7Search. Wrote all
ad and website copy. Analytics was tracked using Google Analytics. Website was optimized with Google Website
Optimizer. Achieved click through rates of 4%, conversion rates of 9%, and generated over $1 Million in quote
requests.
- Nyack Boat Club
(www.NyackBoatClub.org)
- Chairman of the Nyack Boat Club Website Committee.
Leading a team of
qualified club members through the development of a database driven website using the Joomla Open Source Content
Management platform and the DB Query component to implement a full featured membership management system that will
track members, fleets, boats, and work assignments.
- Design By Natasha
(www.DesignByNatasha.com)
- Contracted to build a conversion focused lead generation website for
dance fashion designer Natasha Russu. Responsible for all aspects of website development and paid search campaign
implementation. Wrote all ad and website copy.
- Atlantic Aviation, Voyager Group LP, PrivatAir - Developed custom reports with Report Writer that used data from
proprietary databases within CTA/FOS and FlightPak Aircraft Charter Quoting and Scheduling software packages.
Air Charter Online, LLC, Mahwah, New Jersey, March 1995 to January 2002
Director, Aircraft Availability Information Systems (Bombardier Skyjet)
Chief Executive Officer (Air Charter Online)
Founded Air Charter Online, LLC in 1995 with the long term goal of building the worlds first On-Demand Air Charter
Reservation System. Successfully designed and built the core component of this system, the world's first real time
Air Charter Availability Database. An aggressive sales and marketing effort built participation to over 200
Operators and Brokers representing over 1000 aircraft. Managed all aspects of the business including Strategy,
Funding, HR, Product Development, and Marketing.
- Raised $2 Million in venture capital funding from Accretive LLC.
- Successfully negotiated an endorsement agreement with Executive Jet Aviation (EJA), the largest air
charter buyer in the world. Under this agreement EJA formally endorsed Air Charter Online as their source
for air charter availability data.
- Successfully negotiated data access agreements with Bombardier Skyjet, Gulfstream Charter Services,
MyJets, and eJets. These companies used electronic access to the Air Charter Online availability database
to power their online Air Charter Reservation Systems.
- Successfully negotiated the sale of Air Charter Online to Bombardier Skyjet in January, 2001. Directed
developers in India, Hungary, and the United States through the process of integrating Air Charter Online
technologies into the Skyjet system.
K-C Aviation, Montvale, New Jersey, June 1992 to March 1995
Private Air Charter Sales Representative
Responsible for aircraft charter sales, account development, and customer service for new and established clients.
Assumed full responsibility for every detail of each charter from the initial quote through price negotiation,
credit approval, the arrangement of catering and ground transportation through the completion of the trip. In
general responsible for delivering the best charter experience possible to the client. Additional responsibilities
included block contract negotiation, price discounting; vendor selection, vendor qualification, vendor cost
negotiation, personal client visits, and meet and greet service for local departures and arrivals.
Million Air Charter, Teterboro, New Jersey, September 1990 to June 1992
Private Air Charter Sales Representative
Assumed full responsibility for all aircraft charter sales and administration activities. Responsibilities included
charter quoting/inside sales, block contract negotiation, price discounting; vendor selection, vendor qualification,
vendor cost negotiation, credit approval, billing, accounts receivable, collections, aircraft management proposal
preparation, charter and management customer relations, aircraft dispatch and office procedure design and
implementation.
TRW, Redondo Beach, California, October 1980 to January 1990
Member of Technical Staff
Assumed full design responsibility for critical spacecraft communication components. Coordinated the activities of
all engineering and procurement disciplines. Directed the activities of engineers and technicians during hardware
and test software development. Prepared and presented design reviews. Wrote and released test procedures and
component specifications.
Test Engineer
Provided technical support for RF hardware in a production environment.
Lab Analyst
Tested RF hardware in a production environment using automated and manual test equipment.
Team Tango Racing, Nyack, New York, May 2004 to April 2008
Owner, Manager, Helmsman, and Tactician
Managed all aspects of Team Tango's Melges 24 racing campaign including boat acquisition, maintenance, scheduling,
team building, training, regatta logistics, and transportation. Team Tango has competed in numerous high level
Melges 24 regattas including Key West Race Week, North American Championships, and the 2005 World Championships.
Education
- Insider's Guide to Search Marketing, SEMPO Institute, December 2008
- Microsoft adExcellence Accreditation, December 2008
- Google AdWords Qualified Individual, April 2008
- M.B.A. Loyola Marymount University, Los Angeles, California, August 1990
- B.S.E.E.T DeVry Institute of Technology, Phoenix, Arizona, October 1980
Other Accomplishments
- Private Pilot's License
- Member of Toastmasters International (2006 - 2007)
- Nyack Boat Club Website Committee Chair (2004 - Present)
- Nyack Boat Club Open Fleet Captain (2005 - 2007)
- Nyack Boat Club Governor (2005 - 2006)
- U.S. Sailing Certifications: Basic Keelboat, Basic Cruising, Bareboat Cruising, Coastal Navigation