The Projects listed on this page are samples of my work. Included are Consulting and Entrepreneurial projects that a showcase my skills in PPC Campaign Management, Analytics, and Website Development using HTML/CSS, Content Management System (CMS), and Web Application Platforms.



PPC Campaign Management
Google and Site Log Analytics
Affiliate CMS Website Development
Amazon Associates

I Recognized the potential of an emerging class of notebook computers (Netbooks). I designed and built JustNetbooks.com, an e-commerce website focused exclusively on selling Netbook computers and accessories. This site was built using the Associate-O-Matic e-commerce platform with an integrated opt-in mailing list for availability alerts that was developed using Dada Mail. This is an affiliate site whereby Amazon.com processes and ships orders generated by the site. Site traffic is generated using PPC advertising on Google, Yahoo, and MSN. Analytics is tracked using Google Analytics. This project has had click through rates of 2%, Conversion Rates of 20%, and has generating sales in excess of $95,000 per month.


Aegis Private Jet Charter, LLC

PPC Campaign Management
Google and Site Log Analytics
Google Website Optimizer
HTML/CSS Website Development

I conceived Aegis as a test bed to evaluate paid search marketing as a lead generation tool for Private Air Charter. I was responsible for all aspects of website development and PPC campaign implementation using Google, Yahoo, MSN, Business.com, and 7Search. I wrote all ad and website copy. Analytics was tracked using Google Analytics. The Website was optimized with Google Website Optimizer. I achieved click through rates of 4%, conversion rates of 9%, and generated over $1 Million in quote requests.


Design By Natasha

PPC Campaign Management
Google and Site Log Analytics
HTML/CSS Website Development

I was contracted to build a conversion focused lead generation website for dance fashion designer Natasha Russu. I was responsible for all aspects of website development and PPC campaign implementation. I Wrote all ad and website copy.


Air Charter Online
(Technology sold to Bombardier Skyjet)

Web Product Design
Product Specification
Product Management
Graphic Design

Founded Air Charter Online, LLC in 1995 with the goal of building the worlds first real time Air Charter Availability Database. An aggressive sales and marketing effort built participation to over 200 Operators and Brokers representing over 1000 aircraft. Air Charter Online was sold to Bombardier Skyjet in 2001 and the technology was incorporated into the Skyjet Website.


Prep School Search

Joomla CMS Website Development
Graphic Design

I was contracted to design this website for Education Consultant Susan Hendricks. Her requirements specified that the content should be easily updated by her, include a contact form, and should be inexpensive. Using the out of the box functionality and template availability of a CMS like Joomla allowed for the rapid completion of this site to the complete satisfaction of the client.

Testimonial: “Gary's knowledge of website design and marketing is extensive, and he is a great person to work with as well. He did an excellent job with my initial website, staying well within the paramaters set, and I will contact him again for further site upgrades and marketing advice.”
Susan Hendricks, December 17, 2008


Nyack Boat Club

Committee Chair/Product Management
Joomla CMS Content Administration
Graphic Design

Chairman of the Nyack Boat Club Website Committee. Leading a team of qualified club members through the development of a database driven website using the Joomla Open Source Content Management platform and the DB Query component to implement a full featured membership management system that will track members, fleets, boats, and work assignments.